Examlex
A _____ is a discrepancy between the current state of affairs and some desired state.
Commercial
A promotional advertisement, typically broadcast on television or radio, intended to inform or persuade an audience about a product or service.
Value Proposition
The unique value that a product or service provides to its customers and how it is better than and different from those of competitors.
Product
Anything that is of value to a consumer and can be offered through a voluntary marketing exchange.
Price
The overall sacrifice a consumer is willing to make—money, time, energy—to acquire a specific product or service.
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