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What is affecting Ray's behaviour?
Fixed Assets
Durable physical assets owned and utilized by a company in its operations for the purpose of producing revenue.
Erosion
The gradual reduction or depletion of an asset's value, often due to competitive market forces or the introduction of new products.
Product Line
A product line is a group of related products under a single brand offered by a company to fulfill different consumer needs.
Sales Estimate
A projected figure indicating the amount of sales a company expects to achieve in a certain period.
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