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Describe How Rokeach Organised Terminal Values and Instrumental Values

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Describe how Rokeach organised terminal values and instrumental values.


Definitions:

Product Differentiation

The process of distinguishing a product or service from others in the market to make it more attractive to a particular target market.

Whitening Agents

Substances used to lighten the color of materials, such as textiles, paper, and in cosmetic formulations to lighten the skin.

Location Differentiation

A strategy businesses use to establish a competitive advantage based on the physical location of a service or product offering.

Monopolistic Competition

A market structure characterized by many firms selling products that are similar but not identical, allowing for competition.

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