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Why is it so important for managers to have good interpersonal skills?
Control Mechanisms
The procedures, policies, and rules used to monitor activities and ensure that organizational goals are consistently met.
Employee Behaviors
Actions and conduct of employees within an organization, which can influence its culture, performance, and reputation.
Marketing Strategy
The overall game plan of a business for reaching prospective consumers and turning them into customers of their products or services, including market segmentation and positioning.
Approaches to Marketing Implementation
Various methods or strategies employed to put marketing plans into action and achieve the marketing objectives.
Q5: Variant<br>Leon Festinger concluded that behaviour follows attitudes.
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