When a Manager Searches the Organisation and Its Environment for Opportunities

question 60

Multiple Choice

When a manager searches the organisation and its environment for opportunities and initiates projects to bring about change,the manager is acting in which role?

• A)negotiator
• B)entrepreneur
• C)disturbance handler
• D)resource allocator

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Definitions:

Perceptual Maps

Visual charts used in marketing to plot and display consumer perceptions of different products or brands along various axes, highlighting their positions relative to competitors.

Minds of Consumers

Refers to the psychological processes and decision-making behaviours of consumers when they are considering, purchasing, using, or disposing of products and services.

Perceptual Map

A visual tool in marketing used to display the positioning of different products or brands against specified criteria in the minds of consumers.

Adult Perceptions

Refers to the way in which adults interpret and make sense of information or stimuli based on their experiences and knowledge.