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Who Proposed a Two-Factor Theory

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Who proposed a two-factor theory?

Understand the profit-maximizing conditions for employing resources in competitive markets.
Recognize the importance of the marginal productivity of resources in determining resource allocation and production costs.
Understand the relationship between economic profit and cost-minimization/profit-maximization in resource allocation.
Understand the principle of profit maximization and how it is affected by input costs and output levels.

Definitions:

Achievable Goals

Objectives that can realistically be accomplished within a given timeframe and with available resources.

McGregor

Douglas McGregor, an American social psychologist who proposed the Theory X and Theory Y concepts of employee motivation and management.

Theory Y

A management concept based on the belief that employees are intrinsically motivated to work and can be trusted with responsibility and autonomy.

Participative Management

A management style that encourages the involvement and contribution of all employees in decision-making processes.

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