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Higher-order needs are satisfied internally,whereas lower-order needs are predominantly satisfied externally.
User Generated Content
Refers to content created and shared by unpaid contributors or fans, typically on social media or other online platforms.
Citizen Advertising
Advertising content created by non-professional contributors or consumers, often shared in online platforms.
Virtual Reality (VR)
A simulated experience created with computer technology that can immerse a user in a digital environment, making it appear as if they are in a different world.
Immersive Video
Video content that creates an engaging and enveloping experience, often using 360-degree viewpoints, virtual reality (VR), or augmented reality (AR) to heighten user immersion.
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Q190: The two-factor theory is also referred to