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Abco Pty Ltd is considering the purchase of $60 000 in tools.The manager estimates that the tools will generate $25 000 in savings during each year of a four-year life.The tools will be depreciated based on the following schedule.The expected tax rate is 30 per cent.What is the net present value of the investment,assuming an after-tax hurdle rate of 14 per cent?
Threat
An influence technique that is a communication taking the general form, “If you don’t do X (which I want), then I will do Y (which you don’t want).” See also Promise.
Reactance
Resistance to persuasion attempts that occurs when the persuasion attempt threatens the independence or freedom of the target.
Boomerang Effect
A phenomenon where an attempt to change behavior results in the opposite effect, particularly in persuasive communication.
Social Impact Factor
A term relating to the influence or effect that individuals or groups can have within a social context, though not standardly recognized in academic literature on impact measures.
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