Which of the Following Is an Appropriate Way to Analyse

question 40

Multiple Choice

Which of the following is an appropriate way to analyse customer profitability?

• A) The cost of servicing a customer calculated as a percentage of the customer's gross margin.
• B) The cost of servicing a customer as a percentage compared against company or industry norms.
• C) The cost of servicing a customer calculated as a percentage of the customer's gross margin,examined over several years.
• D) All of the given answers.

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Definitions:

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