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Which is the correct order of cost incurrence in the value chain?
Unbiased Source
An information provider regarded as impartial, not influenced by personal feelings or interests, crucial for ensuring credibility.
Internal Search
The process consumers engage in by recalling stored information from memory concerning products and services as part of the decision-making process.
Personal Memories
Recollections of past experiences or events that hold personal significance to an individual.
Psychological Need
An intrinsic desire that dictates human behavior, such as the need for esteem, belonging, or self-actualization, influencing consumer behavior.
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