The following transportation table shows the cost of shipping one unit from each source to each destination in the upper right hand corner of each cell,as well as the supply capacities and demand requirements: 
The optimal solution is:
How many units of Albany demand are supplied from Nashville?
Definitions:
Price Elasticity of Demand
Measures how much the quantity demanded of a good responds to a change in its price, with higher elasticity indicating greater sensitivity to price changes.
Marginal Cost of Production
The increase in total production cost that arises from producing one additional unit of a good or service.
Reservation Prices
The maximum price a consumer is willing to pay for a good or service, beyond which the consumer will forgo the purchase.
Full Marginal Cost
The total cost that includes both the direct and indirect costs for producing one additional unit of a good or service.
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