What Is the Bullwhip Effect and How Does It Occur

question 39

Essay

What is the bullwhip effect and how does it occur?

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Definitions:

Anima/Animus

The soul; the archetype of the opposite sex of the individual.

Shadow Archetype

A concept in Jungian psychology representing the unconscious aspects of the personality which the conscious ego does not identify in itself.

Ego

In psychoanalytic theory, the part of the personality that mediates between the demands of the id, superego, and reality.

Unconscious

The Unconscious is a part of the mind that stores feelings, thoughts, urges, and memories that are outside of our conscious awareness, influencing behavior and decisions.