Almost All Consumer Products Consist of Some Combination of Facilitating

question 7

True/False

Almost all consumer products consist of some combination of facilitating goods and facilitating services.

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Definitions:

Quality Service

The degree of excellence of a service, judged against customer expectations and needs.

Production-oriented Era

A period in business history when the focus was on manufacturing efficiency, without much emphasis on consumer needs or market demand.

Sales-oriented Era

The sales-oriented era refers to a period in marketing history where the primary focus was on selling products through aggressive sales techniques, without much emphasis on customer needs or product quality.

Market-oriented Era

A period in business thought where the primary focus is on understanding and meeting the needs and wants of consumers through market research and product adaptation.