A Service Package Defines the Target Market and the Desired

question 19

True/False

A service package defines the target market and the desired customer experience.

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Definitions:

Gestural Abstraction

Also known as action painting. A kind of abstract painting in which the gesture, or act of painting, is seen as the subject of art. Its most renowned proponent was Jackson Pollock. See also Abstract Expressionism.

Canvas

A durable fabric used as a surface for painting, often stretched across a wooden frame.

Abstract Expressionism

The first major American avant-garde movement, Abstract Expressionism emerged in New York City in the 1940s. The artists produced abstract paintings that expressed their state of mind and that they hoped would strike emotional chords in viewers. The movement developed along two lines: gestural abstraction and chromatic abstraction.

European Artists

Refers to artists originating from Europe, known for their contributions across various art movements and historical periods.