Fault Tree Analysis (FTA)is

question 38

Multiple Choice

Fault tree analysis (FTA) is

• A)a software systems that uses computer graphics to assist in designing products.
• B)a systematic approach to analyzing the causes and effects of product failures.
• C)a visual method for analyzing the interrelationships among failures.
• D)a structured process that translates the voice of the customer into technical design requirements.

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Definitions:

Individual Receivers

Pertains to the specific audience members or target demographic who receive and interpret a communicated message.

Top-Of-Mind Awareness

A prominent place in people’s memories that triggers a response without them having to put any thought into it.

Consumers

Individuals or households that purchase goods and services for personal use.

Integrated Marketing Communication (IMC) Strategy

A holistic approach in marketing that aims to ensure consistency of message and the complementary use of media to reinforce the customer's brand experience.