Consider the transportation problem in the data set and optimal solution below.Calculate improvement indices on each empty cell.Is this solution optimal? 
Definitions:
Emotional Impact
The effect that a particular situation, event, or interaction has on an individual's feelings or emotions.
Personalized Messages
Customized communications tailored to the recipient's preferences, history, or demographics to enhance relevance and engagement.
Emotional Appeals
Emotional appeals are techniques in communication and advertising that use emotions to persuade or influence the audience's response.
Sensual Feelings
Experiences or perceptions related to physical sensations of pleasure.
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