Yield Management Is Most Likely to Be Used in Which

question 40

Multiple Choice

Yield management is most likely to be used in which one of the following situations?

• A) a fast food restaurant with wide demand fluctuations during the day
• B) a dental clinic that wants to fill its appointment book
• C) a firm with a good counterseasonal product mix
• D) a shipping company that can change its fleet size easily
• E) an airline attempting to fill "perishable" seats at maximum revenue

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Definitions:

Physical Arousal

A cardiovascular, electrodermal, and hormonal reaction, preparing an individual for a vigorous physical activity.

Schachter and Singer

Psychologists who proposed the two-factor theory of emotion, which suggests that emotion is based on physiological arousal and cognitive labeling.

Specific Emotion

A distinct feeling that is characterized by its particular trigger, experience, and range of physiological and cognitive responses.

Physical Arousal

The physiological response of the body to stimuli, often associated with increased heart rate, respiration, and energy, preparing the body for action.