The Winfield Distributing Company Has Maintained an 80% Service Level

question 122

Essay

The Winfield Distributing Company has maintained an 80% service level policy for inventory of string trimmers. Mean demand during the reorder period is 170 trimmers, and the standard deviation is 60 trimmers. The annual cost of carrying one trimmer in inventory is $6. The area sales people have recently told Winfield's management that they could expect a $400 improvement in profit (based on current figures of cost per trimmer) if the service level were increased to 99%. Is it worthwhile for Winfield to make this change?

Evaluate the role of involvement in determining the strength of consumer attitudes.

Apply theories of attitude change to marketing strategies to effectively influence consumer decision-making.

Understand the strategic application of multi-attribute models in marketing.

Grasp the principles of social judgement theory and how it influences consumer response.

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Definitions:

Product Design

The process of conceptualizing and planning the creation of a new product, including its aesthetics, functionality, and usability.

Profit

The financial gain realized when the revenue generated from business activities exceeds the expenses, costs, and taxes involved in sustaining the activity.

Entire Organization

Refers to the whole institution or company, including all of its employees, structures, and functions.

Functional Designs

Designs that prioritize the practicality and function of a product, facility, or system over aesthetic considerations.