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A transportation firm spends 60% of its sales in the supply chain,and has a net profit margin of 6%.The company is about to invest $100,000 in one of two ventures.One venture is advertising-based,and is expected to increase revenues (sales)by $600,000 (after spending the $100,000).The other venture applies the money in supply-chain efficiencies that are expected to save $200,000 (again,after spending the $100,000).Which of these two ventures offers the larger increase in profit to the firm? Use Table 11.3,reproduced below.
DOJ
The Department of Justice, a federal executive department of the U.S. government responsible for the enforcement of the law and administration of justice.
Concerted Action Requirement
A legal criterion necessitating a cooperative or joint effort among individuals or entities to achieve a particular outcome.
Conscious Parallelism
A situation where firms in an industry independently choose similar pricing, production, or marketing practices without explicit agreement.
Wholly Owned Subsidiaries
Companies fully controlled by another company, the parent company, because the parent company owns 100% of the subsidiary's shares.
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