What Is the Primary Reason Why Retailers Tend to Locate

question 54

Multiple Choice

What is the primary reason why retailers tend to locate high-draw items around the periphery of the store?

• A) More shelf space for those popular items is available around the periphery.
• B) There will be less congestion of customers than there would be in the middle.
• C) This arrangement will help to maximize customer exposure to other items in the store.
• D) It is easier to put large advertisement signs on the outside walls right next to the items.
• E) This arrangement allows customers to travel through the store as quickly as possible.

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