A clothing chain is considering two different locations for a new retail outlet.The organization has identified the four factors listed in the following table as the basis for evaluation,and has assigned weights as shown on the right side of this table.The manager has rated each location on each factor,on a 100-point basis (higher scores are better),as shown in the right-hand table.
a.Calculate the composite score for each alternative location.
b.Which site should be chosen?
c.Are you concerned about the sensitivity and subjectivity of this solution? Comment.
Definitions:
Confederate
An individual or entity that is part of a coalition or group aimed at achieving a common goal.
Shocks
Sudden and often violent disturbances or fluctuations in a physical system, economy, or within a psychological context.
Milgram's Original Experiment
A psychological experiment conducted by Stanley Milgram, which investigated obedience to authority and ethical boundaries.
Maximum Intensity
The highest level or degree of strength, concentration, or force that a stimulus or an activity can reach.
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