What Kinds of Location Decisions Are Appropriate for Use of Crossover

question 48

Essay

What kinds of location decisions are appropriate for use of crossover analysis?
Write a brief paragraph explaining how crossover analysis (break-even analysis) can assist an operations manager choose among alternative sites in making a location decision.

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Definitions:

Perceptual Map

A visual representation of how consumers perceive a brand, product, or service in relation to competitors, typically based on important attributes.

Dimensions Determined

Specific measurable attributes or aspects that define the characteristics of a product, service, or problem.

Positioning Criteria

Factors or attributes used by marketers to establish a product's image and identity in the minds of the target market relative to competitors.

Perceptual Map

A visual representation that displays consumers’ perceptions of a brand or product in relation to others within the marketplace.