A Company Producing Apps for a Social Networking Site Is

question 44

Essay

A company producing apps for a social networking site is deciding which path to pursue. The first is to create an app that has universal appeal but faces a crowded market. This app, A, would have sales of 100,000 copies at $1 each under ideal conditions, but under tough conditions would have sales of only 60,000 copies at $.80 each. The other app, B, would have sales of 500,000 units at $.50 each under ideal conditions but sales would be reduced to 10,000 units at $.50 each under tough conditions. If ideal and rough conditions occur with the same frequency, which app should the company produce?
Note- both apps cost the same to develop.

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Definitions:

Deliberate System

A cognitive process that is slow, analytical, and effortful, often used when making complex decisions that require attention to detail.

Automatic System

cognitive processes that operate below the level of conscious awareness, enabling quick and efficient responses to stimuli.

Consumer Reports

An American magazine and organization providing unbiased product reviews, ratings, and comparisons to help consumers make informed purchasing decisions.

Interpersonal Affection

The feelings of warmth, fondness, and emotional closeness shared between individuals in personal relationships.