A Company Is Deciding If It Should Design an Advertising

question 19

Essay

A company is deciding if it should design an advertising system for use on Twitter©. The first option is to skip out on designing, with no net costs or gains. The second option is System A, which would result in additional sales of either $50,000 under good conditions or $10,000 under bad conditions. The final choice is System B, which would increase sales by $20,000 under both good and bad conditions. Suppose that good conditions are twice as likely as bad conditions. Which option should the company pursue if developing a system costs $25,000?

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Definitions:

Economic Profits

Profits exceeding the opportunity costs of a business, indicating gains beyond the next best alternative use of its resources.

Monopoly Power

The ability of a single seller or company to control the market for a particular good or service, allowing them to set prices above competitive levels.

Scarce Resources

Goods that are limited in availability and cannot meet all the demands of the consumers.

Total Income

The summation of all earnings or revenue generated by an individual or entity, before any deductions or taxes.