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Starbucks Is One of the Best Known Coffeehouse Chains in the World

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Essay

Starbucks is one of the best known coffeehouse chains in the world. Each store sells a variety of innovative products to complement the array of coffee choices available. However, 75% of current stores are located in the United States and the expensive nature of the coffee leaves Starbucks vulnerable to changes in consumer spending behaviour (such as recessions). Recently Starbucks has begun initiatives to sell its specialty coffee beans for home use, presenting a chance for a large increase in revenue and diversification. However, Starbucks faces fierce competition seeking a piece of its lucrative market share and the threat of consumer behaviour changes, given its reputation rides on a singular product. Perform a SWOT analysis for Starbucks.

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Definitions:

Environmental Impact Statement

A document required by law for certain actions that significantly affect the quality of the human environment, outlining the positive and negative effects.

Toxic Chemical Problem

Issues arising from the harmful effects and environmental impact of toxic substances and chemicals.

Public Attention

The focus or concern of the general populace, often drawn to significant events, controversies, or societal issues.

Polychlorinated Biphenyls

Toxic chemical compounds that are environmentally persistent and have been used in various industrial applications.

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