Capital Co

question 19

Multiple Choice

Capital Co.is considering 5 different projects.Define Xi as a binary variable that equals 1 if project i is undertaken and 0 otherwise,for i = 1,2,3,4,5.Which of the following represents the constraint(s) stating that projects 2,3,and 4 cannot all three be undertaken simultaneously?

• A)X2 + X3 + X4 ≤ 3
• B)X1 + X2 + X3 + X4 + X5 ≤ 3
• C)X2 + X3 + X4 ≤ 1
• D)X2 + X3 + X4 ≤ 2
• E)X2 + X3 ≤ 1 and X3 + X4 ≤ 1

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Definitions:

Brand Personalities

The set of human characteristics attributed to a brand, influencing how consumers connect emotionally and psychologically with the brand.

Marketing Mix

A foundational marketing model that outlines the key components of marketing strategies, traditionally categorized into four Ps: product, price, place, and promotion.

Segmentation

The process of dividing a broader market into distinct subsets of consumers with common needs or characteristics.

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