Marketing Issues Such as Advertising, Image, and Promotion Are Important

question 33

Multiple Choice

Marketing issues such as advertising, image, and promotion are important to quality because:

• A) they define for consumers the tangible elements of a service.
• B) the intangible attributes of a product (including any accompanying service) may not be defined by the consumer.
• C) they educate consumers on how to use the product.
• D) they make the product seem more valuable than it really is.
• E) they raise expenses and therefore decrease profitability.

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Definitions:

Written Notice

A formal, written document that provides information or notification about something.

Clients Entitled

The rights or services that clients are guaranteed or eligible for, often within professional services or healthcare contexts.

Sexual-Orientation Microaggressions

Subtle, often unintentional, expressions of prejudice towards individuals based on their sexual orientation.

Social Networking Site

An online platform that allows users to create a public profile and interact with other users on the website.