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What Is a Product-By-Value Analysis, and What Type of Decisions

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What is a product-by-value analysis, and what type of decisions does it help managers make?


Definitions:

Cultural Capital

Social assets not related to finances that enhance social advancement apart from monetary resources, including factors like education, intelligence, manner of speaking, and manner of dress.

Folkways

Norms for routine or casual interaction that guide everyday behaviors in a society.

Mores

Social norms that are widely observed and have great moral significance within a particular society.

Taboos

Social or cultural prohibitions against certain practices, discussions, or expressions deemed unacceptable by a community.

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