________ Is a Process for Determining Customer Requirements and Translating

question 72

Short Answer

________ is a process for determining customer requirements and translating them into attributes that each functional area can understand and act upon.

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Definitions:

Price Elasticity

The degree to which demand for an item is affected by fluctuations in its cost.

Demand

The willingness and ability of consumers to purchase goods or services at various price levels.

Price Elasticity

A measure of how much the quantity demanded of a good responds to a change in the price of that good, with elasticity greater than one indicating a responsive market.

Inelastic

Describing a situation where a change in the price of a good or service has a relatively small effect on the quantity demanded or supplied.