Name and Discuss Three Qualitative Forecasting Methods

question 19

Essay

Name and discuss three qualitative forecasting methods.

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Definitions:

Encoding

The process of having the sender transform an idea into a set of symbols during the communication process.

Decoding

The process of having the receiver take a set of symbols, the message, and transform them back to an idea during the communication process.

Communication Channel

The medium through which a message is transmitted from the sender to the receiver, such as email, telephone, or social media.

Promotional Mix

The combination of one or more communication tools used to: (1) inform prospective buyers about the benefits of the product, (2) persuade them to try it, and (3) remind them later about the benefits they enjoyed by using the product.