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Broad Differentiation
A strategy where a company distinguishes its products or services from competitors' offerings through varied attributes, appealing to a wide segment of the market.
Low-Cost Provider
A business strategy where a company offers products or services at a lower price than its competitors, aiming to capture market share or cost leadership.
E-Commerce
The buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet.
Market Position
A term that describes the standing of a company or its products in a particular market relative to its competitors, often measured by market share.
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