Not Only Have Women Evolved Preferences for What They Do

question 31

Multiple Choice

Not only have women evolved preferences for what they do want in a mate-they also possess evolved mechanisms for avoiding what they don't want.One example of what women avoid in a long-term mate would be __________.

• A)signals of facial masculinity
• B)interest in infants
• C)cues to genetic relatedness
• D)a deep voice

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Definitions:

Geographic Segmentation

The division of a market into different geographical units such as nations, states, regions, or cities, to customize marketing strategies.

Mass Affluent

A social class characterized by individuals with more wealth than the average population, but not considered wealthy enough to be in the high-net-worth category.

Targeting

The process of identifying and focusing marketing efforts on specific groups of consumers who are most likely to respond positively to particular products or services.

Customer Base

The group of consumers who repeatedly purchase the goods or services of a business, representing the company's market.