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Super Cola Is Considering the Introduction of a New 8

question 40

Essay

Super Cola is considering the introduction of a new 8 oz.root beer.The probability that the root beer will be a success is believed to equal .6.The payoff table is as follows:
Company management has determined the following utility values:
 Success (s1) Failure (s2) Produce $250,000$300,000 Do Not Produce $50,000$20,000\begin{array} { l | l l } & \text { Success } \left( s _ { 1 } \right) & \text { Failure } \left( s _ { 2 } \right) \\\hline \text { Produce } & \$ 250,000 & - \$ 300,000 \\\text { Do Not Produce } & - \$ 50,000 & - \$ 20,000\end{array}  Amount $250,000$20,000$50,000$300,000 Utility 10060550\begin{array} { l c c c c } \text { Amount } & \$ 250,000 & - \$ 20,000 & - \$ 50,000 & - \$ 300,000 \\\hline \text { Utility } & 100 & 60 & 55 & 0\end{array}
a.Is the company a risk taker,risk averse,or risk neutral?
b.What is Super Cola's optimal decision?

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Definitions:

Impaired Glucose Tolerance

A pre-diabetic state of hyperglycemia that is associated with insulin resistance and increased risk of cardiovascular pathology.

Prediabetes

A condition where blood sugar levels are high, but not high enough to be classified as type 2 diabetes, indicating a high risk of developing diabetes.

Type 2 Diabetes

A chronic condition affecting the way the body processes blood sugar (glucose), characterized by insulin resistance.

Hyperglycemia

A condition characterized by higher than normal levels of glucose (sugar) in the blood.

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