An Alpha (α) Value of

question 4

True/False

An alpha (α) value of .2 will cause an exponential smoothing forecast to react more quickly to a sudden drop in demand than will an α equal to .4.

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Definitions:

Marketing Strategies

Plans designed to promote and sell a product or service effectively to the target audience.

Originally Stated Objectives

Refers to the initially defined goals or intentions set out by an organization or project.

Feedback

The receiver’s response to a message.

Freewriting

A writing strategy meant to encourage creativity and idea generation, where a person writes continuously for a set period without worrying about grammar, spelling, or topic constraints.