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An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time,radio time,and newspaper ads.Information about each medium is shown below.
If the number of TV ads cannot exceed the number of radio ads by more than 4,and if the advertising budget is $10000,develop the model that will maximize the number reached and achieve an exposure quality if at least 1000.
Return On Investment
A measure used to evaluate the efficiency or profitability of an investment, calculated by dividing the net profit by the cost of the investment.
Discount Rate
The interest rate charged to commercial banks and other financial institutions for loans received from the central bank or the rate used in discounted cash flow analysis to determine the present value of future cash flows.
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