An Ad Campaign for a New Snack Chip Will Be

question 26

Essay

An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time,radio time,and newspaper ads.Information about each medium is shown below.
If the number of TV ads cannot exceed the number of radio ads by more than 4,and if the advertising budget is $10000,develop the model that will maximize the number reached and achieve an exposure quality if at least 1000.

---

Definitions:

ATC Curve

Average Total Cost Curve; a graph that shows the per-unit cost of production at every level of output.

AVC Curve

Average Variable Cost Curve, it represents the change in variable cost associated with producing more units of a good or service.

Variable Input

An input in the production process that can be altered in the short term to adjust the level of output.

Output

Output is the total amount of goods and services produced by an economy or business over a set period, quantifying productivity and economic activity.