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Matching Key Terms and Definitions
-Symbolic figures who set standards of performance by modeling certain behaviors.
English Speakers
Individuals who are capable of communicating using the English language.
International Markets
Markets that extend beyond a country's boundaries, involving the trading and selling of goods and services across the world.
Product Adaptation
The process of modifying a product to better suit the needs or preferences of a specific market or demographic.
Glocalization Strategy
A business strategy that involves adapting a global product or service to suit local tastes and cultures.
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