You Are a Manager in an Electronics Department That Sells

question 46

Essay

You are a manager in an electronics department that sells TVs. Corporate headquarters has provided a new incentive to salespeople-they will receive higher commissions when they sell higher priced TV models. What should you do in order to maintain high ethical integrity in your department?

Comprehend the economic considerations in consumer purchasing decisions.

Understand the concept and examples of benefit selling.

Identify the internal and external factors influencing buying decisions.

Learn how product information is internalized and influences the buying decision.

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Definitions:

Dividends Declared

Dividends declared are profits a company announces it will distribute to its shareholders, indicating when and how much will be paid out.

Liabilities

Financial obligations or debts that a company owes to others, which must be settled over time through the transfer of economic benefits.

Shareholders' Equity

The residual interest in the assets of a corporation after deducting liabilities, representing ownership interest.

Expenses

Costs incurred in the process of generating revenue, typically including items like rent, salaries, and utilities.