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While an organization chart may clearly indicate who reports to whom, it is also important to recognize that it does not show how work is done, who exercises the most power over specific issues, or how the firm will respond to its environment.
Omni-Channel Retailing
A multichannel approach to sales that focuses on providing a seamless customer experience whether the client is shopping online from a mobile device, a laptop, or in a brick-and-mortar store.
Customer
An individual or business that purchases goods or services from a company.
Retailer
A business or individual that sells goods or services directly to consumers, acting as the final link in the supply chain.
In-Transit Merge
Logistics strategy where goods from different suppliers are combined into a single shipment en route to the customer to reduce handling costs and improve efficiency.
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