Examlex
Conflict between functional departments such as operations and finance is a common example of __________.
Advertising Equivalency
A metric used to compare the value of traditional advertising space to publicity or media coverage achieved through other means.
Social Media Equivalency
A valuation method that attempts to equate social media efforts and activities with traditional advertising value.
Display Ad
An online advertising format where visual ads are served on web pages next to content.
Advertising Equivalency Value
An estimated monetary value assigned to non-paid media exposure, based on what the exposure would have cost if it were paid advertising.
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