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The guidelines for brainstorming include ruling out all criticism, welcoming "freewheeling," emphasizing quantity of ideas, and encouraging "piggy-backing" on others' ideas.
Customers' Expectations
The beliefs or standards that consumers have about the performance, value, and quality of goods or services.
High-end Hats
Premium quality hats that are often designer brands, crafted with superior materials, and sold at a higher price point.
Retail Partners
Businesses that sell products directly to consumers, often cooperating with manufacturers or distributors in a supply chain.
Channels
In marketing, channels refer to the paths or routes through which goods and services flow from the producer to the consumer.
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