Examlex
Ranking is a method of performance appraisal that uses a small number of performance categories, such as "very good," "good," "adequate," and "very poor," and slots a certain proportion of people into each category.
Tapestry™ Segmentation
Tapestry Segmentation is a geographic area analysis tool used by marketers to classify neighborhoods into unique segments based on demographic and socio-economic characteristics.
Market Research
The process of gathering, analyzing, and interpreting information about a market, including details about target markets and customers, to inform business decisions.
Geodemographics
A market segmentation tool that analyzes demographic data based on geographical locations to identify consumer patterns and trends.
Lifestyle Segmentation
A marketing strategy that categorizes consumers based on their interests, habits, and lifestyles to tailor products or services to their needs.
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