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When a rater fails to discriminate between an employee's strong and weak points and allows these to carry over from one dimension to the next, the leader is likely to be experiencing the __________ performance appraisal measurement error.
Mobile Commerce
The buying and selling of goods and services through wireless handheld devices, such as smartphones and tablets.
Distribution Intensity
The level of market coverage achieved by distributing a product widely, selectively, or exclusively.
Omnichannel Strategy
A multi-channel sales approach that provides the customer with an integrated shopping experience, whether they're shopping online, by telephone, or in a brick-and-mortar store.
Exclusive Distribution
A distribution strategy where a product is available for sale through only one or a few selected retailers or channels.
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