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What is an attitude? Discuss the three basic components of an attitude.
Product Differentiation
The method of making a product or service stand out from the competition, enhancing its appeal to a specific target audience.
Value-based Pricing
Determining the product's price based on the customer's perceived value, emphasizing the product's benefits and differentiation from competitors.
High-quality Products
Items or services that surpass standard expectations in terms of performance, durability, and satisfaction.
Buying Allowance
A promotional or pricing strategy where a temporary discount is offered to retailers or distributors for purchasing in large quantities.
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