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When using the Hofstede framework of national culture, it is important to remember that the five dimensions are independent.
Perceived Susceptibility
An individual's belief regarding their risk of experiencing a negative event or condition.
Perceived Severity
An individual's belief regarding the extent of harm that a particular health issue or disease can cause.
Perceived Benefits
The advantages or positive outcomes that an individual believes they will gain from a certain behavior or action.
Perceived Barriers
Individual beliefs about the obstacles that inhibit the adoption of new behaviors or the pursuit of goals, often in the context of health and well-being.
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