A Person's Preferences About the "Means" for Achieving Desired Ends

question 69

Short Answer

A person's preferences about the "means" for achieving desired ends are known as __________.

---

Definitions:

Reinforcement

The process by which a stimulus or event strengthens or increases the probability of the response that it follows.

Stimulus

Any event or situation that evokes a response.

Higher-Order Conditioning

A process in classical conditioning by which a stimulus that was previously neutral is paired with a conditioned stimulus to produce the same conditioned response as the conditioned stimulus.

Secondary Reinforcer

A stimulus that gains its reinforcing power through its association with a primary reinforcer.