Thomas Recognizes That His Firm Is Plagued by Organizational Politics

question 102

Multiple Choice

Thomas recognizes that his firm is plagued by organizational politics. He is not good at playing games and instead frequently engages in defensive behaviors in order to protect himself and his interests. Thomas is frustrated because he believes that he has little control over his environment, and his environment is uncomfortable to him. He has had some success at establishing a sense of control for himself by appearing to be more or less supportive publicly while doing little or nothing privately.
-Thomas also attempts to project an image of competence and thoroughness by rigorously documenting all of his activity. This defensive behavior is termed ________.

• A) justifying
• B) playing safe
• C) buffing
• D) scapegoating
• E) misrepresenting

Recognize the importance of brand image and equity in establishing a competitive advantage.

Identify different types of marketing such as viral, relationship marketing, and their effectiveness.

Understand the emotional impact of pricing on consumer perception of quality.

Assess the application and effects of pricing strategies including skimming, penetration, and cost-plus in the market.

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Definitions:

Unit Elasticity

A situation in economics where the percentage change in quantity demanded or supplied is equal to the percentage change in price.

Quantity Demanded

Quantity demanded is the total amount of a goods or services that consumers are willing and able to purchase at a specific price level.

Product X

A placeholder name commonly used to denote a specific product, goods, or service in economic models and discussions that is not further specified.

Midpoint Method

A technique used in economics to calculate the elasticity of demand or supply between two points by averaging the two end points' prices and quantities.