What Is Channel Richness? Describe Two Forms of Electronic Communications

question 76

Essay

What is channel richness? Describe two forms of electronic communications and evaluate their channel richness levels.

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Definitions:

Smart

Smart refers to having high intelligence or showing quick-wittedness and cleverness in understanding or problem-solving.

Retail Chain

A series of retail stores under the same brand and management, spread across different locations.

Home Renovation Stores

Retail outlets specializing in the sale of materials, tools, and products used in home improvement and remodeling projects.

Smart Sales

Sales strategies that leverage technology and data analytics to optimize the selling process and improve customer interactions.