Patricia Needs as Many Creative Ideas as She Can Get

question 28

Multiple Choice

Patricia needs as many creative ideas as she can get for the new advertising campaign, and her small agency doesn't have a lot of money for high-tech meeting facilities. Given the information provided, which meeting technique will provide the highest number of quality ideas?

• A) interacting
• B) brainstorming
• C) nominal
• D) electronic
• E) social

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Definitions:

Insight Learning

A sudden understanding of how to solve a problem after a period of either inaction or thinking about the problem.

Shaping

A method in behavioral psychology where successive approximations of a desired behavior are reinforced until the exact behavior is achieved.

Token Economy

A behavior modification system that utilizes tokens as a form of reinforcement for desirable behaviors, which can be exchanged for rewards.

Variable Interval Schedule

A reinforcement strategy in operant conditioning where a response is rewarded after an unpredictable amount of time has passed.