You Decide That Your Company's Choice of Which New Product

question 53

Multiple Choice

You decide that your company's choice of which new product to manufacture needs to have widespread acceptance and that this decision needs to be of the highest quality possible. Having read the literature on decision making, you believe that this choice needs to be made by a group of your best managers.
-You have decided to use the nominal group technique. Which is true about this method?

• A) This method is good for building group cohesiveness.
• B) This method is good for processing ideas rapidly.
• C) This method is good for encouraging independent thinking.
• D) This method is an inexpensive means for generating a large number of ideas.
• E) This method requires a great deal of face-to-face interaction.

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Definitions:

External Arousal

The state of being mentally and physically stimulated or activated by external environmental factors or stimuli.

Reward

A beneficial outcome or positive stimulus that increases the likelihood of a behavior being repeated through the process of reinforcement.

Tolman's Model

A cognitive theory of learning that emphasizes the role of mental processes and latent learning, proposing that organisms create cognitive maps of their environment.

Hull's Model

A theory proposed by Clark Hull that describes behavior as the outcome of internal drives, environmental stimuli, and reinforcement.